I spent years battling a medical condition that destroyed my trust in reality. Treatment worked - I was one of the lucky ones.
But I felt lost on a planet I didn't recognize. I needed a way back into the physical world.
I became a barista. The daily ritual - the precise movements, the sensory focus, the tangible results - became my anchor. Tasting with full awareness wasn't about coffee. It was a practice for rebuilding my connection to reality.
It felt worth sharing. I started hosting tastings, expecting people would come for rare, expensive coffees.
They didn't.
They'd tasted coffee their entire lives. But the design of the lineup, the guided attention, the deliberate contrasts - suddenly they could feel the nuance they'd never noticed before. Coffee became both the teaching tool and the proof it worked.
People found TARE and asked to be part of it. They experienced it once and knew it mattered. Next thing I knew, we had a team.
We discovered that coffee could train not just your palate, but all your senses. More importantly, it could deepen your awareness of daily experience itself.
We developed a guided protocol, drawing from neuroscience, somatic therapy, and contemplative traditions worldwide.
We're not making medical or metaphysical claims. We're exploring the raw nature of your sensory experience. Coffee is just the most rigorous, accessible way to do it.
See you in the STUDIO.
Chris, Founder @ TARE